Digital signage in New Zealand (NZ) refers to the use of electronic displays, such as LED screens and interactive touch panels, to convey information, advertisements, announcements, and other content in various settings. These displays are strategically placed in public spaces, retail stores, offices, transportation hubs, and more. They offer dynamic and versatile ways to communicate with audiences, allowing for real-time updates, engaging visuals, and interactive experiences. Digital signage is a modern and effective communication tool that enhances engagement, provides timely information, and supports branding efforts across diverse locations in New Zealand.